We build operational businesses. Start the Launch Plan — £295 — with an idea, a skill, an interest, or none.
Launch profile assessment
Your launch profile
Idea, skill, interest — or none. Three short steps, then we build the business with you.
- 1Starting point
- 2Income ambition
- 3Timeframe
Your starting point
Income ambition
Complete step 1 to continue.
Launch timeframe
Complete step 2 to continue.
No polished pitch needed · No payment until you choose to book
Generic idea lists ignore your credibility and constraints. We map what you know, develop focused opportunities and compare them commercially.
The aim is not inspiration. It is a business you can run, sell from and grow—with personal delivery from first profile through to launch.
Finding your business is a mapping exercise. It is not a blank page and it is not the final decision. We inventory skills, constraints and credibility, develop focused opportunities, and compare them commercially so you can see the shape of what might work. Generic idea lists ignore all of that. They also ignore that you may still be employed, that your hours are finite, and that extra income in pounds is the aim — not a funded startup story. The Launch Plan at £295 is the map made specific: up to two opportunities, a 75-minute session, an Opportunity Decision Brief. If you continue within 14 days, the full build is £2,495 with that fee credited. Typical delivery is four to six weeks after approval. No guaranteed earnings.
People confuse this page with ‘what business should I start’ and with ‘what can I start from my experience’. Should is the decision. Experience-fit is history. Find is the skills map: what you can deliver, who might buy, which candidate survives hours and price. You can arrive with several half-ideas, one skill, or a sense that you could earn from what you know. You do not need a finished concept. Billed in GBP. Founder-led. Formation and tax remain yours. When a candidate holds, finding is finished and building starts — not another workshop.
Find the business, then actually build it
Discovery without launch is a report. We develop the opportunity and, where it holds, we build the operational business: offer, brand, website, payments.
You do not need the idea in advance
Bring skills, experience, an interest, a rough thought — or none of those named. The launch profile is how we start. Typically 4–6 weeks to build after direction is approved.
How we find your business from a skills map, not a trend list
You complete a Business Launch Profile. Joshua reviews it personally. We map what you can already do, what you will not do, and the diary you can give. From that we develop candidates — not fifty, two. Comparison is the point: buyer urgency, price, delivery, first-customer path in the UK market. ChatGPT can spray options. It cannot live with your employment contract. The brief records the map so you are not reconstructing it from a call you half remember.
If the map is empty because you have never considered commercial work, we still work from the profile. That edges toward a blank-page start. If the map is crowded, we cut. Finding your business is as much discarding as discovering. Three vague offers on one site is how nothing sells. After how we find your business from a skills map, not a trend list, the artefact is the Opportunity Decision Brief: go, redirect or stop, with no lock-in to the £2,495 build.
Finding a business you can actually run in the hours you have
A beautiful opportunity that needs forty hours a week is not found if you have six. Hours are a first-class constraint, not an afterthought. We design for evenings, a defined weekly cap, and the reality of a job that still pays the mortgage. Extra income is additional. It is not a secret full-time company in disguise. If the only viable model requires you to resign, we will say so before you fall in love with the brand.
UK buyers still expect a professional presence. Finding the business does not mean launching a hobby page. When you continue, we build offer, brand, website, journey and payments to a standard a peer would take seriously. Typically four to six weeks after you approve the direction. You operate what we launch. After finding a business you can actually run in the hours you have, the artefact is the Opportunity Decision Brief: go, redirect or stop, with no lock-in to the £2,495 build.
When you have found the business — and when you have only found a maybe
A maybe is not a launch. The Opportunity Decision Brief should say whether a candidate is worth building. If it is not, you keep the map and you stop. There is no obligation to continue into the £2,495 build. Seven-day cooling-off before we meet. Paying for a map that says ‘not yet’ is cheaper than a website for a business you will not run in March. Finding is mapping and cutting, not collecting fifty candidates to stay comfortable.
If a candidate holds, finding is complete and building starts. The £295 credits within 14 days. Joshua builds with you. We do not take a revenue share. First customers are not guaranteed. A live journey they can use is the standard. Income figures remain ambitions. Two compared opportunities beat a mood-board. Comparison is the point of the session. Hours are a first-class constraint on the map. A forty-hour opportunity is not found if you have six.
Find your business versus deciding what you should start
The map can show two plausible businesses. The decision page is where you pick one and proceed — or stop. We keep those jobs separate so this URL does not pretend a shortlist is a choice. You still own the choice. We recommend in writing. We do not assign a random niche to make the anxiety go away. The commercial test for find your business versus deciding what you should start remains a named buyer, a price in pounds, and hours you will actually give.
Related paths exist: blank page if you have nothing to map, experience-fit if career history is the better lens, validation if you already have an idea to test. This page is the inventory. Use it when you know you have raw material and you do not yet know which offer it wants to become. After find your business versus deciding what you should start, the artefact is the Opportunity Decision Brief: go, redirect or stop, with no lock-in to the £2,495 build.
Who this is for
- People with no idea, several ideas, or only a sense that they could earn more from what they know
- Professionals exploring business creation alongside employment
What you leave with
A skills map turned into two comparable opportunities in writing — then a build if one holds — so ‘find your business’ is an inventory, not another catalogue.
One-to-one with the founder. Start with an idea — or with none. Typically 4–6 weeks after direction is approved. Income goals are ambitions, not guarantees. We help you build a credible business ready to reach customers—not promise specific earnings.
Common questions
Will you find a business for me if I have no idea?
We will map skills and constraints and develop opportunities. If there is truly nothing to map, that is a blank-page start, and we still work from your profile. Extra income is the aim, not a guaranteed match. On find your business, extra income remains an ambition, not a figure we will attach to this answer.
How many options do you develop?
Up to two, compared in session and recorded in the Opportunity Decision Brief. A long list is how people stay stuck. Finding your business means cutting to what can actually run. The Launch Plan is £295. Continue within 14 days and it credits toward the £2,495 operational build.
Is finding the business the same as the full build?
No. The Launch Plan is £295 and complete on its own. The operational build is £2,495 if you continue within 14 days, with the plan credited. Typical delivery four to six weeks after approval. Tax advice, formation and a promised pipeline are not included. Typical delivery is four to six weeks after you approve.
We build the operational business with you. Start with an idea — or with none. Business Opportunity & Launch Plan from £295. Change your mind within 7 days, before we meet — full refund, no lock-in.