Build & Launch

We develop the idea and strategy, then the website

Bring an idea, or none at all. We agree the target market and customer proposition with you, then develop the identity, website and path for customers. Typically 4–6 weeks after you are happy with the direction.

Bring an idea, or none at all. We start by agreeing the commercial strategy, target market and customer proposition. Then, if you are happy with that direction, we develop the identity, the website and the path for customers. Typically 4–6 weeks after approval. £1,895 total, beginning with a £295 Launch Plan.

What you leave with

The work is sequential. First the Launch Plan agrees the commercial direction in writing. Then, if you are happy with that direction, Business Build & Launch develops the website and the path for customers, ready for you to publish.

Step 1 · Launch Plan

£295

You leave with a defined commercial direction, written in an Opportunity Decision Brief. Build & Launch is the next step, only if you choose to continue.

  • Personal review of your starting pointOur team reads your launch profile before you meet — idea, skill, interest, or none.
  • 75-minute strategy sessionOne-to-one. We develop or assess the opportunity and agree the commercial strategy: target market, customer proposition and income model.
  • Defined commercial directionYou leave knowing which opportunity to pursue, who it is for, what you sell, and how it should make money.
  • Written Opportunity Decision BriefA two-to-three-page record of that direction, the rationale, risks and next steps. You keep it whether or not you continue.
  • Recommended next stepsWhat to do after the session. No obligation to continue. If you do, Build & Launch is the next step and the £295 is credited within 14 days.

Step 2 · Business Build & Launch

Remaining £1,600

Fully credited toward Business Build & Launch when you continue within 14 days.

The next step after you approve the direction. We develop the website, the identity and the customer path so you can publish when you are ready.

  • Agreed business foundationTarget market, customer proposition, offer, pricing and launch scope — approved before production begins.
  • Brand and go-to-market presenceIdentity, messaging and the public presence a customer meets.
  • Customer pathOne journey to enquire, book or pay.
  • Operating modelHow incoming customers are handled once they convert.
  • Launch supportThe website ready for you to publish, plus 30 days of guidance through the Launch Workspace.

A good fit

This is for you if additional income is a real next step

You do not need to leave your job, and you do not need a finished idea. You do need to want a business that customers can respond to.

  • You want additional income alongside a job
  • You have an idea, a skill, an interest — or none yet
  • You will stay with the decisions that are yours
  • You will be the person customers deal with after launch

That is who begins. Our team develops the idea, the strategy and the website. You confirm the direction, and you decide when to publish.

This is not for people who want an income promised in advance, or who are not willing to be the person customers deal with. If that is the category, this is different work.

If the first list is you, a short profile is the natural next step. The Launch Plan can also stand alone — you can pause there.

Begin your launch profile

How you pay

The Launch Plan comes first. The later stages only follow if you choose to continue into the build.

  1. Step 1 of 3

    Opportunity & Launch Plan

    £295

    Develop your business direction

    A 75-minute strategy session to agree the target market, customer proposition and income model. You leave with a defined commercial direction, recorded in a written Opportunity Decision Brief. Build & Launch is the next step if you choose to continue.

    Usual start

    Begin with your launch profile

    Most people begin here. A short profile helps our team prepare your session. The Launch Plan follows when you are ready.

    Begin your launch profile

    When you are keen

    Keen to get started now?

    If you would like to begin today, we can start the Launch Plan now. Stripe takes your name and email. A short profile follows, so our team can prepare your session. Build & Launch remains the next step if you continue.

    Full refund if you cancel before the day of your session.

    Business Idea Launchstripe

    Secure payment through Stripe in GBP.

    By continuing you agree to the Terms and Privacy policy.

  2. Step 2 of 3

    Build Commencement

    £800

    Approve the direction and begin the build

    This is the next step after the Launch Plan. Once you approve the agreed direction, we begin the practical build of the proposition, brand, go-to-market presence and customer path.

    Next, after the Launch Plan. Confirmed from your Launch Workspace once the direction is agreed.

  3. Step 3 of 3

    Launch Readiness

    £800

    Review the website and prepare it for launch

    The final step. Review the website and strategy, then we complete the agreed refinements and connect the essential systems so it is ready when you decide to publish.

    Then, after you have reviewed the core build. Confirmed from your Launch Workspace before you publish.

Payment summary

  • Opportunity & Launch Plan£295
  • Build Commencement£800
  • Launch Readiness£800
  • Total£1,895

Your £295 Launch Plan is part of the £1,895 total, not an additional charge, when you continue within 14 days.

You work with our team

Our team develops the idea, the strategy and the website with you. Progress stays visible in your private Launch Workspace, and you decide when to publish.

Begin your launch profile

Share your starting point, the market you have in mind, and any constraints. We use it to prepare the commercial strategy.

Launch profile assessment

Your launch profile

Three quick choices, then a 4–6 minute profile. Full refund if you cancel before the day of your session.

  1. 1Starting point
  2. 2Income ambition
  3. 3Timeframe
1

Your starting point

2

Income ambition

Complete step 1 to continue.

3

Launch timeframe

Complete step 2 to continue.

No polished pitch needed · Cancel before the day we meet — full refund

You stay in control. We develop the idea, the strategy and the website. You join for the decisions that matter, and you can pause after the Launch Plan. You publish when you are ready. Sessions are for those decisions; between them the work continues where you can see it. Typically 4–6 weeks after you are happy with the direction. See how we work.

See everything included

1. Commercial strategy and business foundation

You approve this foundation before production begins.

  • Confirmed target market
  • Defined customer problem or need
  • Customer proposition
  • Defined initial offer
  • Pricing structure
  • Income model
  • Business positioning
  • Key differentiators
  • Agreed launch scope
  • Business name development and selection
  • Domain availability assessment

2. Brand and messaging

A focused launch identity, not an extensive corporate brand-guideline project.

  • Business name
  • Core brand positioning
  • Logo or professional wordmark
  • Primary and secondary colour palette
  • Typography selection
  • Concise brand style guide
  • Brand tone of voice
  • Core value proposition
  • Homepage headline and supporting message
  • Offer and service descriptions
  • Calls to action

3. Go-to-market presence

A professionally designed, responsive presence of up to five core pages, or an equivalent conversion-led single-page structure where that is more appropriate.

  • Responsive desktop and mobile design
  • Core website copy
  • Clear customer journey
  • Conversion-focused calls to action
  • Contact, enquiry or application form
  • Technical SEO foundations
  • Page titles and meta descriptions
  • Social sharing metadata
  • Analytics connection
  • Accessibility checks
  • Privacy and cookie-page placeholders
  • Domain connection
  • Production deployment

Typical structure may include Homepage, About or Founder, Service or Product, How It Works, and Contact, Apply or Start.

4. Customer journey and operating model

One primary conversion journey appropriate to the business — enquiry and consultation booking, application, direct service payment, digital-product purchase, lead capture and follow-up, or a structured customer questionnaire.

  • One agreed conversion journey
  • One payment, booking or enquiry integration
  • Customer confirmation message
  • Customer notification email
  • Customer information capture
  • Internal handling process for new customers
  • Test transaction or end-to-end journey test
  • Written operating checklist

Where an external platform is used, it is connected through an account owned by you. Third-party subscription and transaction charges are paid by you.

5. Launch and first trading period

Post-launch guidance does not include ongoing marketing execution, daily business management or unlimited design and development requests.

  • Private build preview
  • Two consolidated revision rounds
  • Technical and customer-journey quality checks
  • Domain and system connection
  • Launch readiness
  • Practical launch checklist
  • Initial customer acquisition priorities
  • One final launch session
  • 30 days of post-launch guidance through the Launch Workspace
  • One scheduled post-launch check-in

Standard scope

Every launch is different. The standard package covers the essential commercial, brand, website and operating foundations for a focused new business. If your opportunity requires more complex technology or delivery, we will identify that during your Launch Plan and agree the appropriate next step before you commit.

Not included in the standard build

  • Complex custom software or SaaS development
  • Mobile applications
  • Marketplaces or multi-vendor platforms
  • Large product catalogues
  • Complex membership platforms
  • Bespoke calculation engines
  • Ongoing SEO campaigns
  • Ongoing social-media management
  • Paid advertising management
  • Continuous content creation
  • Legal, tax or regulated financial advice
  • Trademark registration
  • Third-party platform fees
  • Unlimited revisions

Questions

What do I receive for £295?

You receive a personal review of your Business Launch Profile, a 75-minute one-to-one strategy session and a written Opportunity Decision Brief. The brief records the defined commercial direction: intended customer, proposed offer, income model, key assumptions and next actions.

Is the £295 additional to the £1,895?

No. If you continue into Business Build & Launch within 14 days, your full £295 payment is credited toward the £1,895 total.

What if I change my mind before we meet?

If you cancel before the day of your one-to-one session, email us and we refund the £295 in full. After that day has begun, or once the session has taken place, the Launch Plan is a completed advisory service.

What does the standard build include?

Commercial strategy and the agreed business foundation, the customer proposition, brand and go-to-market presence, one primary customer journey, and a website ready for you to publish. Exact requirements are agreed before production begins.

Can I pay before completing the launch profile?

Yes. If you are keen to begin today, you can start the Launch Plan on Stripe first. A short profile still follows so our team can prepare, then the strategy session. Most people still begin with the profile. Full refund if you cancel before the day of your session.

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Begin your launch profile