We build operational businesses. Start the Launch Plan — £295 — with an idea, a skill, an interest, or none.
Launch profile assessment
Your launch profile
Idea, skill, interest — or none. Three short steps, then we build the business with you.
- 1Starting point
- 2Income ambition
- 3Timeframe
Your starting point
Income ambition
Complete step 1 to continue.
Launch timeframe
Complete step 2 to continue.
No polished pitch needed · No payment until you choose to book
Limited companies offer a separate legal personality and a different look to some buyers. Sole traders are simpler to begin. Which is ‘better’ depends on risk, profit, and what you already have. That sentence is where we stop. An accountant finishes it. Anyone who ranks the two as a universal winner is selling formation, not judgement.
Our product sits underneath both: a priced offer, a site, a journey. You can start taking enquiries while still employed, then wrap later. People who incorporate first often freeze because they think the certificate was the hard part.
Joshua started the company because wrapper debates were eating the year while nobody could pay. Start a limited company UK is the filing-intent page. How to start a business UK is the Companies House SERP. This page is the comparison query. Keep them distinct. Idea or none: we still begin from the buyer.
Comparison tables of tax rates go stale and are not our job. What does not go stale: a limited company with nothing to sell is still nothing to sell. A sole trader with a complete journey can take money on Monday.
Directors’ duties, confirmation statements and corporation tax exist. They are not extra income. Do not let Companies House theatre delay an offer a buyer can use.
If a buyer insists on contracting with a limited company, say so in the profile. We still build the same journey. The certificate remains a later filing, not the first milestone.
What the sole-trader versus limited-company search gets wrong
It treats the wrapper as the strategy. Strategy is who pays and for what. The wrapper is how you hold the activity. Reverse those and you get a dormant Ltd and a sole trader who still cannot invoice because they never named the artefact.
Another error: using limited company status to look serious while the website is a template with no offer. Serious is a complete journey. Status is paperwork. We build the journey with you.
When a limited company is not the extra-income move
If you are testing a small after-hours offer beside a job, a company can be overhead you do not need yet. That is not advice. It is a commercial caution we see weekly. Confirm with an adviser who knows your numbers.
If you need limited liability language for a buyer who will not contract with a sole trader, say so in the profile. We still build the same customer-facing business. The wrapper remains yours.
What we will not decide for you
Corporation tax versus income tax. VAT thresholds. IR35. Directors’ duties. Those are regulated answers. We will not impersonate them in a FAQ.
We will decide, with you, whether the offer can run as a one-person extra-income vehicle. That is the Launch Plan. £295, then £2,495 total if you continue.
Build the business both wrappers are meant to hold
Offer, brand, website, payments, typically 4–6 weeks after approval. Extra income is the aim, not a guarantee. File or remain a sole trader when your adviser says the timing is right.
Comparison tables of tax rates go stale and we are not the publisher of record. What does not go stale: a complete journey a buyer can use. Begin the profile when you want that vehicle, then take the wrapper question to someone qualified.
Sole trader versus limited company after the offer exists
Once someone can pay you, the wrapper conversation with an accountant is real. Before that, it is procrastination with better vocabulary.
We will not pick the wrapper. We will build the vehicle both wrappers are meant to hold. Typical four to six weeks after you approve.
Limited company prestige that still cannot take a card payment
A CRN on the footer does not convert. A tested enquiry or payment path does. If you wanted prestige, earn it with a complete journey, then let an adviser choose the wrapper that matches profit and risk.
IR35, VAT thresholds and corporation tax are not FAQs we will fake. This comparison page exists so you stop delaying the offer. Start a limited company UK remains the filing-intent URL.
Who this is for
- People comparing sole trader and limited company who still need a business that can sell
- Those who will take tax advice from someone qualified, not from a launch studio
What you leave with
The extra-income vehicle first: Joshua helps you choose what to sell, we build the site, and you pick the wrapper with an adviser when it is useful.
One-to-one with the founder. Start with an idea — or with none. Typically 4–6 weeks after direction is approved. Income goals are ambitions, not guarantees. We help you build a credible business ready to reach customers—not promise specific earnings.
Common questions
Should I be a sole trader or a limited company?
That is a tax and risk question for you and an accountant. We build the extra-income offer and site either way. We will not pick the wrapper.
Do I need a limited company before you build?
No. The commercial business can be built first. Formation is a later practical step.
Will you file my company at Companies House?
No. We are not a formation agent. See start a limited company UK for that distinction.
We build the operational business with you. Start with an idea — or with none. Business Opportunity & Launch Plan from £295. Change your mind within 7 days, before we meet — full refund, no lock-in.