We build operational businesses. Start the Launch Plan — £295 — with an idea, a skill, an interest, or none.
Launch profile assessment
Your launch profile
Idea, skill, interest — or none. Three short steps, then we build the business with you.
- 1Starting point
- 2Income ambition
- 3Timeframe
Your starting point
Income ambition
Complete step 1 to continue.
Launch timeframe
Complete step 2 to continue.
No polished pitch needed · No payment until you choose to book
The question is usually asked as a yes or no about a whole occupation. Occupations do not vanish in one software patch. Individual duties get cheaper. The useful move is a second till: a priced artefact a person still pays a person for, built while payroll still lands.
You can arrive with that artefact named, or with no idea beyond the fear. We develop or strengthen it with Joshua in a 75-minute session, then we build the operational extra-income business: offer, site, journey. That gap—tools that ship faster than judgement—is why this company exists.
Keep the job while we work. £295 for the Launch Plan and a written Opportunity Decision Brief. £2,495 total if you continue within 14 days, credited. Typical 4–6 weeks after you approve. Extra income is the aim. Matching payroll is not a promise.
We ask which artefact a stranger still pays for when the software is free. Then we put a professional presence live around it. Cooling-off is a full refund before we meet.
Headcount freezes often arrive before a cinematic ‘the bot took my seat’ story. A freeze is still a calendar. Bring the freeze as timing, not as an offer. Offers need a buyer who is not the empty-seat committee.
If your occupation is filling with autocomplete, the residual paid work is the exception pile. Do not productise the first-pass draft the software already does. Productise the check, the conversation, or the last mile. That is the only second till that is not the empty seat resold.
Read the contract before you take outside work. Some roles restrict it. We are not counsel. We will still refuse internal files. If the only commercial idea requires those files, the brief should stop you.
Panel interviews and ‘efficiency programmes’ can land in the same quarter as a keynote scare. Do not let the scare pick the artefact. Let a named stranger with a named problem pick it. If they are not obvious yet, we develop directions from residual duties in the session. That is a blank-page start, and it is welcome.
Retraining catalogues will always have another certificate. Certificates do not invoice. A till invoices. We would rather you sit a useful course and stay employed than buy a templated shop because a league table turned red.
Occupations do not vanish in one patch. Duties do
A role is a bundle. Drafting, filing, first-pass analysis, and scheduling get cheaper first. The residual bundle is often the awkward conversation, the last-mile check, the regulated call, the local relationship. That residual is the only honest extra-income slice. Building ‘the old job, automated’ is rebuilding the empty seat.
If your bundle is already mostly first-pass drafting, the second till is a buyer who is not personnel: a cleanup, a last-mile check, a conversation the software cannot sit with. We name that buyer in the session.
A probability thread is not a till you can invoice
Comment sections will tell you your field is finished. Finished is not an offer. An offer is a named problem in a named week, priced in pounds. Until that exists, ‘I’ll go independent on the same stack’ is a gap with better software.
We write the buyer down in the session. If they are not obvious yet, we develop directions from the residual duties you still do well. Idea or no idea is a starting point. Then we build the till.
Do not treat a keynote reel as a resignation trigger
Reels are designed to look like your rota. They skip the exception pile. Walking because a stage scare got you is how people burn savings on a concept nobody chose. Check the contract. Keep payroll. Then begin the profile if a slice you can own actually exists.
Seven-day cooling-off before we meet. No lock-in to the build. The session is where we choose the artefact a stranger still pays for—then, if you continue, we ship the site and journey.
What a headcount-risk till actually includes
Agreed direction, a focused identity, a conversion-minded site, one primary journey, an operating checklist, launch support, thirty days of guidance after. You operate it. Software may sit in production. It is not a wage we sell you.
Formation, tax, and employment-law advice stay with people who are allowed to give them. We build the commercial layer. Primary market UK. Billed in GBP.
A hiring freeze is a calendar, not a shopfront
Freezes and efficiency programmes feel like the end of the craft. They are the end of a particular paid duty. Demand for you as an independent operator is a different question. We will not let the freeze write the homepage.
The Launch Plan is £295. The full build is £2,495 total if you continue within two weeks, credited. Software may sit in production. It is not a replacement wage we sell.
League tables of doomed careers are entertainment
Rankings of occupations are made for clicks. Your bundle of duties is not a ranking. We will not build a business because a table put your job in red. We will build one if a stranger still pays for a named artefact.
Obituaries of whole professions are a genre. Your rota is not a genre. Bring the rota to the session: what still needs a person in the room. That list is the only honest input.
Who this is for
- Employed people asking whether software will thin the role and who will still name a buyer who is not personnel
- Those who will not walk into a templated shop because a keynote reel looked confident
What you leave with
A one-to-one Launch Plan that names the duties still worth selling—and a live extra-income till beside payroll if you continue.
One-to-one with the founder. Start with an idea — or with none. Typically 4–6 weeks after direction is approved. Income goals are ambitions, not guarantees. We help you build a credible business ready to reach customers—not promise specific earnings.
Common questions
Can you tell me if AI will take my specific job?
No. We can help you see which tasks are exposed and whether a scoped extra-income offer can exist beside the role. We do not publish occupation obituaries.
Should I retrain in AI instead of starting a business?
Retrain if staying employable is the honest short-term move. Retraining is not owning a customer. We only sell the second.
Is a side business the right response to AI at work?
It is a response if a customer you own can exist in the hours you still have. It is the wrong response if the only plan is ‘the software will replace my wage’. We will say which one we see.
We build the operational business with you. Start with an idea — or with none. Business Opportunity & Launch Plan from £295. Change your mind within 7 days, before we meet — full refund, no lock-in.