Keep the replacement figure in your household planning and keep the customer proposition focused on their needs. Buyers do not pay because you need a particular monthly amount. They pay for a valuable result. Build from one offer, learn the true cost and time of delivery, and observe whether demand repeats. Only then can you assess what scale, pricing or capacity might be required.
The Business Opportunity & Launch Plan costs £295 and includes a profile review, a 75-minute one-to-one session and a written Opportunity Decision Brief. If you continue within 14 days, the payment is credited towards the £1,895 total Business Build & Launch, typically completed 4–6 weeks after approval. We build the agreed offer, identity, website and main customer path. Domain and payment-provider fees remain yours, and we do not forecast or guarantee a replacement wage.
Separate the salary target from the first offer
Your target should reflect tax, pension, leave, business costs and household commitments, not only take-home pay. Discuss those matters with appropriate financial and tax advisers. The first offer has a different test: whether a named buyer will pay a sustainable price for a defined result.
Measure dependable evidence
One sale proves that one customer bought. Repeated enquiries, consistent conversion, manageable delivery and retained profit provide stronger information. Track these before treating revenue as available household income. Keep employment while the pattern is uncertain where your circumstances and contract allow.
We develop the idea, the strategy and the website. Begin with a Launch Plan — £295 — from an idea, a skill, an interest, or none.
Launch profile assessment
Your launch profile
Three quick choices, then a 4–6 minute profile. Full refund if you cancel before the day of your session.
- 1Starting point
- 2Income ambition
- 3Timeframe
Your starting point
Income ambition
Complete step 1 to continue.
Launch timeframe
Complete step 2 to continue.
No polished pitch needed · Cancel before the day we meet — full refund
Decide whether to grow or retain additional income
The offer may become a useful second income without replacing employment, and that can still improve resilience. If demand grows, you can examine pricing, capacity and time before deciding on a transition. The decision should follow observed results rather than a date chosen before launch.
Who this is for
- Employed people with a long-term salary-replacement goal
- Households willing to begin with additional income evidence
- Professionals prepared to keep financial targets separate from customer messaging
What this means for you
A focused offer that can test independent demand without assuming it will match your salary.
Common questions
Can you promise the business will replace my salary?
No. We can plan and build a focused offer, but customer demand, revenue, profit and the time required to reach any target are not guaranteed.
Should I wait for an idea capable of matching my salary?
Start by testing a credible smaller offer. Real demand and delivery data are more useful than judging an untested idea against a full salary target.
If you would like to begin, a short profile comes first. From there you can continue into the Business Opportunity & Launch Plan, or request a 20-minute Launch Fit Call.